How do we address Shakespeare’s Roman plays to contemporary audiences? We can make our productions strongly, even aggressively, about our politics rather than Rome’s or early modern England’s. But one area of Shakespeare marketing that Shakespeare cultural criticism has almost completely ignored is the film — and now also the theater — trailer. Trailers are everywhere. No longer only in the movie theater, they fill our TVs and are all over the web. Scholar Peter Holland considers how they conceptualize, and invite us into, Shakespeare’s Roman plays.