Learn to track the impact of social media activity and to sharpen and target your online strategy to propel your own career as a performing artist.

A former French horn freelancer in the Atlanta area, Ford completed his MBA at Emory’s Goizueta Business School in 2007 with a focus in business strategy. Immediately prior to working at the Philharmonic, he developed the director of technology and new media role for the Atlanta Symphony Orchestra.Katherine Johnson, Vice President of Communications, has managed external communications and media relations for the New York Philharmonic since 2008. Prior to joining the Philharmonic, she held PR positions at Lincoln Center for the Performing Arts, Shuman Associates, Burson Marsteller, and Ruder Finn. She holds a B.A. from the University of Virginia.

Johnson has managed external communications and media relations for the New York Philharmonic since 2008. Prior to joining the Philharmonic, she held PR positions at Lincoln Center for the Performing Arts, Shuman Associates, Burson Marsteller, and Ruder Finn. She holds a B.A. from the University of Virginia.