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April 1, 2023

Meet Cleffy, your AI powered UMS chatbot


UMS has some exciting news to share with you today. As you know, we are always looking for ways to improve your experience with us and to make our website more user-friendly and engaging. That’s why we are thrilled to announce that we are adding a new feature to our website…Cleffy, our friendly and helpful AI chatbot!


Yes, you heard that right. Soon, you can chat with Cleffy anytime you visit Cleffy will greet you on the bottom right corner of your screen and enthusiastically act as your virtual concierge. You can ask it anything you want to know about UMS! Here are just a few examples for inspiration:

What did Cecilia Bartoli sing in her 1993 recital?

Are there front-row seats available for Daniel Hope’s concert?

Is parking included with my concert ticket?

Who is performing in the 23/24 season?

The chatbot is powered by advanced natural language processing and machine learning algorithms that allow it to understand your questions and provide accurate and relevant answers. Cleffy can also learn from your feedback and preferences, and tailor its responses accordingly.

Cleffy is informative and entertaining, and can even tell you jokes, stories, and UMS trivia. And, it will only get smarter over time. We look forward to Cleffy’s debut soon!



Okay…while Cleffy is only an April Fools’ Day joke (for now!), it’s not hard to imagine a concept like this becoming a reality as AI tools improve at a remarkable pace.

Much of this blog post was written by AI using Microsoft Bing. We asked Bing to “write an April Fools Day blog about a new AI chatbot on UMS’s website.”

And perhaps even more impressive than that, we used AI to create the character itself, taking inspiration from an iconic virtual assistant of the past. We prompted Bing Image Creator to “make a character that resembled Microsoft’s Clippy, but using a treble clef.” We may be biased, but we think Cleffy is more lovable.

We hope you enjoyed this distraction today! It has been fun to start thinking about ways AI can help the audience experience, and we look forward to exploring meaningful possibilities in the years ahead.

— The UMS Marketing Team (powered by Cleffy)