UMS/New York Philharmonic Residency: By the Numbers
By UMS LobbyTweet
UMS’s residency with the New York Philharmonic in October 2015 touched unprecedented numbers of people through performances, master classes, educational activities, and the halftime show at the U-M Homecoming Football game against Northwestern.
A highlight reel of the weekend’s activities:
The New York Philharmonic gave performances of three different programs in Hill Auditorium October 9-11, 2015. Total attendance was 7,945 across all three performances . First-time UMS ticketbuyers accounted for 38% of the total audience. Attendees came from 37 states plus the District of Columbia, and from 8 foreign countries.
Students purchased more than 2,250 tickets at a significant discount and accounted for nearly 30% of paid attendance. UMS subsidized over $110,000 in discounted tickets for students. In addition, students accounted for an estimated 75% of those attending the various residency activities over the course of the multi-day residency.
As part of the multi-day residency, members of the New York Philharmonic participated in 36 additional public and private activities, including lectures by various Philharmonic staff (5); a side-by-side chamber music concert (and rehearsal) in which New York Philharmonic principal musicians played alongside U-M School of Music, Theatre & Dance graduate students (2); classroom visits (5); master classes and conducting roundtables (17); visits to three Ann Arbor high schools (4); an event pairing medical students with Philharmonic musicians (1); an open rehearsal for conducting students (1); and performing at the U-M Hospital as part of the Gifts of Art program (1). The total reach of these activities was 2,495.
In addition, UMS selected U-M student and percussion major Evan Saddler as part of its 21st Century Arts Internship program, and he was placed as an intern with the New York Philharmonic for the summer leading up to the residency. He writes about his experiences on this blog.
Half-time with the New York Philharmonic Brass and the U-M Marching Band
One of the highlights of the residency was the inclusion of the New York Philharmonic brass section in the University of Michigan Homecoming Football game halftime show, along with the U-M Marching Band, the U-M Alumni Band (a Homecoming tradition), and the UMS Choral Union. Alan Gilbert conducted the 1,000+ musicians in selections from Aida, Bolero, Carmen, Beethoven’s Ninth Symphony, and other works. Total game attendance was 110,452, and the video of the halftime show has received tens of thousands of additional views.
The “digital Big House” resulted in nearly 200,000 people engaged through social media platforms, including Facebook, Twitter, Instagram, and umslobby.org. The 9 videos that UMS produced during the course of the residency received almost 50,000 views over the course of the weekend.
Eugene M. Grant
The New York Philharmonic residency marked the first gift of $1,000,000 to UMS, from UMS National Council member Eugene M. Grant (’38, LSA). At 97, Mr. Grant came to Ann Arbor for the weekend’s activities and called it “one of the most memorable events of the past four decades.” Mr. Grant was celebrated at a special “Victors for the Arts” gala dinner on Thursday, October 8 on the stage of Hill Auditorium.
Members of the media interested in more information about the program should contact Sara Billmann, UMS Director of Marketing & Communications, at firstname.lastname@example.org.